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Interview with a Voice Actor
https://www.thevoicemarket.com.au/interview-with-a-voice-actor/
We recently had a chat with a few of the voices on The Voice Market. We wanted to pick their brains on what it’s like being a pro voice actor. What are the good bits, the not so good bits...
Going to St Ives, and How it can Shape Your Ads
https://www.thevoicemarket.com.au/going-to-st-ives-and-how-it-can-shape-your-ads/
As I Was Going to Write an Ad… We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...
So This is Christmas, but Where are the Ads…?
https://www.thevoicemarket.com.au/so-this-is-christmas-but-where-are-the-ads/
Christmas Time, Mistletoe and Whine Uh-oh. If he sees you when you’re sleeping and awake, and you run a small-to-medium business in Australia or New Zealand, it seems you’re not being good...
Modest Radio Spend, Huge Returns? You Still Need a Good Ad
https://www.thevoicemarket.com.au/modest-radio-spend-huge-returns-you-still-need-a-good-ad/
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...
Creating Effective Ads For Podcasts
https://www.thevoicemarket.com.au/creating-effective-ads-for-podcasts/
Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...
The Overlooked Power of Audio
https://www.thevoicemarket.com.au/the-overlooked-power-of-audio/
It’s Not The Look vs The Sound… The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...
How to Write an On Hold Message
https://www.thevoicemarket.com.au/how-to-write-an-on-hold-message/
An on-hold message speaks volumes about your business to a captive audience. It can be a valuable addition to your marketing strategy, most effective when it informs, motivates, and reassures your ...
Boost your Organisational Culture…with a Podcast
https://www.thevoicemarket.com.au/boost-your-organisational-culture-with-a-podcast/
Your Captive Audience, But… On one hand, communicating with your staff at a company-wide level is pretty simple: a regular newsletter or post, all-staff emails, and video meetings when re...
What We’ve Learned about E-Learning
https://www.thevoicemarket.com.au/what-weve-learned-about-e-learning/
What Could Your Course Sound Like? Online courses (or e-Learning) mean trainers and organisations can create learning modules without having to have a group of people together in one place...
Does Your Radio Ad Need a Phone Number?
https://www.thevoicemarket.com.au/does-your-radio-ad-need-a-phone-number/
Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long, it’s easy to take them forgranted. So let’stake a step back and ask: is there ...
What Are You Famous For? Branding Through a Rock’n’Roll Lens
https://www.thevoicemarket.com.au/branding_through_the_rocknroll_lens/
So the story goes… “Extreme” were dominating MTV and touring with Aerosmith as their rock star dreams appeared to come true. After years of hard work, the hit song More Than Wor...