News

We recently had a chat with a few of the voices on The Voice Market.  We wanted to pick their brains on what it’s like being a pro voice actor.  What are the good bits, the not so good bits...

  Mark Ritson and the 11% Claim   Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...

Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...

An on-hold message speaks volumes about your business to a captive audience. It can be a valuable addition to your marketing strategy, most effective when it informs, motivates, and reassures your ...

Your Captive Audience, But…   On one hand, communicating with your staff at a company-wide level is pretty simple: a regular newsletter or post, all-staff emails, and video meetings when re...

  What Could Your Course Sound Like?  Online courses (or e-Learning) mean trainers and organisations can create learning modules without having to have a group of people together in one place...

Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long,  it’s easy to take them forgranted. So let’stake a step back and ask: is there ...

So the story goes… “Extreme” were dominating MTV and touring with Aerosmith as their rock star dreams appeared to come true.  After years of hard work, the hit song More Than Wor...

Chat GPT’s Take – HUMAN Vs AI Voiceovers We asked Chat GPT to compare the benefits of both HUMAN and AI voices and compose the below article… not much else to say. Ummm. Thanks AI...