News
Interview with a Voice Actor
We recently had a chat with a few of the voices on The Voice Market. We wanted to pick their brains on what it’s like being a pro voice actor. What are the good bits, the not so good bits...
How Cola Wars can Help You Choose a Voice for Narration
The Long and the Short of It Narration can be right for a range of projects, from a crucial corporate presentation to a slide show created to celebrate a milestone birthday or anniversary. The long...
It’s (Already) Beginning to Sound a Lot Like Christmas
Hang on, it’s Still Q1! While most SMEs won’t be working on Christmas marketing campaigns just yet – having survived the one just gone – this is actually a fantastic time to start working o...
Money (That’s What Songs Cost)
I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...
It’s Just Not Cricket
Blog Post In Brief: As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...
Going to St Ives, and How it can Shape Your Ads
As I Was Going to Write an Ad… We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...
So This is Christmas, but Where are the Ads…?
Christmas Time, Mistletoe and Whine Uh-oh. If he sees you when you’re sleeping and awake, and you run a small-to-medium business in Australia or New Zealand, it seems you’re not being good...
Modest Radio Spend, Huge Returns? You Still Need a Good Ad
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...
Creating Effective Ads For Podcasts
Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...
The Overlooked Power of Audio
It’s Not The Look vs The Sound… The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...
How to Write an On Hold Message
An on-hold message speaks volumes about your business to a captive audience. It can be a valuable addition to your marketing strategy, most effective when it informs, motivates, and reassures your ...