News

Interview with a Voice Actor

November 28, 2019 | Voiceovers

We recently had a chat with a few of the voices on The Voice Market.  We wanted to pick their brains on what it’s like being a pro voice actor.  What are the good bits, the not so good bits...

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Going to St Ives, and How it can Shape Your Ads 

November 20, 2024 | Radio

As I Was Going to Write an Ad…        We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...

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So This is Christmas, but Where are the Ads…? 

November 8, 2024 | Advertising

Christmas Time, Mistletoe and Whine    Uh-oh. If he sees you when you’re sleeping and awake, and you run a small-to-medium business in Australia or New Zealand, it seems you’re not being good...

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Modest Radio Spend, Huge Returns? You Still Need a Good Ad

August 26, 2024 | Advertising

  Mark Ritson and the 11% Claim   Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...

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Creating Effective Ads For Podcasts

August 13, 2024 | Misc

Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...

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The Overlooked Power of Audio 

July 4, 2024 | General

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...

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How to Write an On Hold Message

June 24, 2024 | On Hold Message

An on-hold message speaks volumes about your business to a captive audience. It can be a valuable addition to your marketing strategy, most effective when it informs, motivates, and reassures your ...

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Boost your Organisational Culture…with a Podcast 

May 31, 2024 | General

Your Captive Audience, But…   On one hand, communicating with your staff at a company-wide level is pretty simple: a regular newsletter or post, all-staff emails, and video meetings when re...

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What We’ve Learned about E-Learning

May 21, 2024 | General

  What Could Your Course Sound Like?  Online courses (or e-Learning) mean trainers and organisations can create learning modules without having to have a group of people together in one place...

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Does Your Radio Ad Need a Phone Number?

March 18, 2024 | General

Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long,  it’s easy to take them forgranted. So let’stake a step back and ask: is there ...

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What Are You Famous For? Branding Through a Rock’n’Roll Lens

February 15, 2024 | Branding

So the story goes… “Extreme” were dominating MTV and touring with Aerosmith as their rock star dreams appeared to come true.  After years of hard work, the hit song More Than Wor...

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