Category: Advertising
Modest Radio Spend, Huge Returns? You Still Need a Good Ad
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...
Creating Effective Ads For Podcasts
Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...
The Overlooked Power of Audio
It’s Not The Look vs The Sound… The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...
Does Your Radio Ad Need a Phone Number?
Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long, it’s easy to take them forgranted. So let’stake a step back and ask: is there ...