Category: Branding

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Starting Up a Start Up One of the very first things we do when starting a new business is to come up with a name. Without this it can’t become a legal entity, so it makes sense. Assuming you know...

Branding New Day Marketers talk about branding a lot because it’s the basic building block for any organisation looking to create a profile and presence. We talk about consumers being familiar wi...

Hang on, it’s Still Q1! While most SMEs won’t be working on Christmas marketing campaigns just yet – having survived the one just gone – this is actually a fantastic time to start working o...

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

Blog Post In Brief:    As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...

Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...

Your Captive Audience, But…   On one hand, communicating with your staff at a company-wide level is pretty simple: a regular newsletter or post, all-staff emails, and video meetings when re...

Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long,  it’s easy to take them forgranted. So let’stake a step back and ask: is there ...