Category: Advertising

Opening Statements Anyone who’s worked in advertising will have stories about clients who provide a brief which includes something like: I want a really strong opening – something that will gra...

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

Is Laughter the Best Form of Advertising? There are lots of reasons to consider a humorous approach for your marketing. It can elevate your brand recall in a short space of time if the campaign res...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

Memory Games Comedian Jimmy Carr hosts a UK game show called I Literally Just Told You, where most of the questions are based on what has already happened in the show itself. It’s a simple idea, ...

It’s So Easy Audio marketing can be a strange beast. We understand clear, direct and inclusive language can increase the effectiveness of a message, but time and again stakeholders get cold feet....

Hang on, it’s Still Q1! While most SMEs won’t be working on Christmas marketing campaigns just yet – having survived the one just gone – this is actually a fantastic time to start working o...

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

Blog Post In Brief:    As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...

As I Was Going to Write an Ad…        We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...