Category: Audio

The Numbers In this article we’ll start with some quick numbers and then add some context. The numbers matter, but the context is super important. It’s the sort of thing that can re-define the ...

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

The Long and the Short of It Narration can be right for a range of projects, from a crucial corporate presentation to a slide show created to celebrate a milestone birthday or anniversary. The long...

Hosts With The Most We looked at the rise of podcasts, and the potential benefits of advertising to highly engaged podcast audiences recently. (See – Creating Effective Ads For Podcasts). Whi...

It’s So Easy Audio marketing can be a strange beast. We understand clear, direct and inclusive language can increase the effectiveness of a message, but time and again stakeholders get cold feet....

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

  Mark Ritson and the 11% Claim   Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...