Category: Audio

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

The Long and the Short of It Narration can be right for a range of projects, from a crucial corporate presentation to a slide show created to celebrate a milestone birthday or anniversary. The long...

Hosts With The Most We looked at the rise of podcasts, and the potential benefits of advertising to highly engaged podcast audiences recently. (See – Creating Effective Ads For Podcasts). Whi...

It’s So Easy Audio marketing can be a strange beast. We understand clear, direct and inclusive language can increase the effectiveness of a message, but time and again stakeholders get cold feet....

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

  Mark Ritson and the 11% Claim   Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...