Category: Audio
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Modest Radio Spend, Huge Returns? You Still Need a Good Ad
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...
The Overlooked Power of Audio
It’s Not The Look vs The Sound… The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...