Category: Marketing

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

AI or not AI? ChatGPT has ushered in a new age of thinking and working – bulldozing everything in its path on the way. From 0 to 100 seemingly overnight, ChatGPT smashed into our work and study l...

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

Starting Up a Start Up One of the very first things we do when starting a new business is to come up with a name. Without this it can’t become a legal entity, so it makes sense. Assuming you know...

Branding New Day Marketers talk about branding a lot because it’s the basic building block for any organisation looking to create a profile and presence. We talk about consumers being familiar wi...

Memory Games Comedian Jimmy Carr hosts a UK game show called I Literally Just Told You, where most of the questions are based on what has already happened in the show itself. It’s a simple idea, ...

Hosts With The Most We looked at the rise of podcasts, and the potential benefits of advertising to highly engaged podcast audiences recently. (See – Creating Effective Ads For Podcasts). Whi...

It’s So Easy Audio marketing can be a strange beast. We understand clear, direct and inclusive language can increase the effectiveness of a message, but time and again stakeholders get cold feet....

Hang on, it’s Still Q1! While most SMEs won’t be working on Christmas marketing campaigns just yet – having survived the one just gone – this is actually a fantastic time to start working o...