Category: Radio
Strong Openings and the Words That Follow
Opening Statements Anyone who’s worked in advertising will have stories about clients who provide a brief which includes something like: I want a really strong opening – something that will gra...
Information Overload and Two Ways to Improve Marketing in the Noise
Memory Games Comedian Jimmy Carr hosts a UK game show called I Literally Just Told You, where most of the questions are based on what has already happened in the show itself. It’s a simple idea, ...
Money (That’s What Songs Cost)
I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...
It’s Just Not Cricket
Blog Post In Brief: As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...
Going to St Ives, and How it can Shape Your Ads
As I Was Going to Write an Ad… We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...
Modest Radio Spend, Huge Returns? You Still Need a Good Ad
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...