Category: Radio
Voice Type
Project Description
Usage
Required By
Going to St Ives, and How it can Shape Your Ads
As I Was Going to Write an Ad… We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...
Modest Radio Spend, Huge Returns? You Still Need a Good Ad
Mark Ritson and the 11% Claim Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...