Category: General

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

Blog Post In Brief:    As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...

As I Was Going to Write an Ad…        We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...

Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...

Your Captive Audience, But…   On one hand, communicating with your staff at a company-wide level is pretty simple: a regular newsletter or post, all-staff emails, and video meetings when re...

  What Could Your Course Sound Like?  Online courses (or e-Learning) mean trainers and organisations can create learning modules without having to have a group of people together in one place...

Still need a phone number in your radio ad? Phone numbers have been such a huge part of advertising for so long,  it’s easy to take them forgranted. So let’stake a step back and ask: is there ...

Ten thousand! Apparently that’s how many marketing messages we’re assaulted by each day. Ten thousand. Ads on bus stop shelters, on the radio, in our Facebook feed, signs on businesses, food pa...

What three things do you feel a voice talent must possess to be successful in this profession?

1. A thick skin – know that your voice won’t be right for all gigs – and that’s fine. T...