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We recently had a chat with a few of the voices on The Voice Market.  We wanted to pick their brains on what it’s like being a pro voice actor.  What are the good bits, the not so good bits...

The Numbers In this article we’ll start with some quick numbers and then add some context. The numbers matter, but the context is super important. It’s the sort of thing that can re-define the ...

Opening Statements Anyone who’s worked in advertising will have stories about clients who provide a brief which includes something like: I want a really strong opening – something that will gra...

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

AI or not AI? ChatGPT has ushered in a new age of thinking and working – bulldozing everything in its path on the way. From 0 to 100 seemingly overnight, ChatGPT smashed into our work and study l...

Is Laughter the Best Form of Advertising? There are lots of reasons to consider a humorous approach for your marketing. It can elevate your brand recall in a short space of time if the campaign res...

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

Starting Up a Start Up One of the very first things we do when starting a new business is to come up with a name. Without this it can’t become a legal entity, so it makes sense. Assuming you know...

Branding New Day Marketers talk about branding a lot because it’s the basic building block for any organisation looking to create a profile and presence. We talk about consumers being familiar wi...

Memory Games Comedian Jimmy Carr hosts a UK game show called I Literally Just Told You, where most of the questions are based on what has already happened in the show itself. It’s a simple idea, ...