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We recently had a chat with a few of the voices on The Voice Market.  We wanted to pick their brains on what it’s like being a pro voice actor.  What are the good bits, the not so good bits...

Opening Statements Anyone who’s worked in advertising will have stories about clients who provide a brief which includes something like: I want a really strong opening – something that will gra...

To Go or Not To Go NASA famously employ a Launch Status Check for key parts of a mission, where various operators will either give clearance for a mission to proceed or flag an issue requiring a de...

AI or not AI? ChatGPT has ushered in a new age of thinking and working – bulldozing everything in its path on the way. From 0 to 100 seemingly overnight, ChatGPT smashed into our work and study l...

Is Laughter the Best Form of Advertising? There are lots of reasons to consider a humorous approach for your marketing. It can elevate your brand recall in a short space of time if the campaign res...

You It’s simple and most brands are across this one, but always worth reinforcing: in audio marketing you talk directly with your audience, so address them as you. The platform doesn’t matter, ...

Still a Growing Category We’ve covered podcasting here previously, and with the release of PodPoll 2024 (free registration required for full access) there’s now more up-to-date information to e...

Starting Up a Start Up One of the very first things we do when starting a new business is to come up with a name. Without this it can’t become a legal entity, so it makes sense. Assuming you know...

Branding New Day Marketers talk about branding a lot because it’s the basic building block for any organisation looking to create a profile and presence. We talk about consumers being familiar wi...

Memory Games Comedian Jimmy Carr hosts a UK game show called I Literally Just Told You, where most of the questions are based on what has already happened in the show itself. It’s a simple idea, ...

The Long and the Short of It Narration can be right for a range of projects, from a crucial corporate presentation to a slide show created to celebrate a milestone birthday or anniversary. The long...