News

Hosts With The Most We looked at the rise of podcasts, and the potential benefits of advertising to highly engaged podcast audiences recently. (See – Creating Effective Ads For Podcasts). Whi...

It’s So Easy Audio marketing can be a strange beast. We understand clear, direct and inclusive language can increase the effectiveness of a message, but time and again stakeholders get cold feet....

Hang on, it’s Still Q1! While most SMEs won’t be working on Christmas marketing campaigns just yet – having survived the one just gone – this is actually a fantastic time to start working o...

I Can Hear Music (Can I Hear Music?) Big brands often build advertising campaigns around well-known songs as a way to increase recall of their product or service, to increase consumer engagement, a...

Blog Post In Brief:    As a summer of cricket disappears in the rearview mirror of the year, in this article we look at the three forms of the game, and if they reveal anything about what our ma...

As I Was Going to Write an Ad…        We’ll start this article looking at an old riddle, because it could unlock some secrets to create better marketing messages in today’s cr...

Christmas Time, Mistletoe and Whine    Uh-oh. If he sees you when you’re sleeping and awake, and you run a small-to-medium business in Australia or New Zealand, it seems you’re not being good...

  Mark Ritson and the 11% Claim   Marketing professor Mark Ritson delivered a keynote at the Heard 2024 Conference claiming: Investing 11% in radio can double your campaign effectiveness ...

Talking To Your Audience Podcasts are now a staple of our listening diets. From News and Sport to Comedy, Business, True Crime and History, to those conversations between friends that could never a...

It’s Not The Look vs The Sound…  The audio marketing industry is big business, and understandably keen to retain – and grow – its share of the advertising pie. As media fragments into ...